How Industry Promotion Affects Prescribing



Date & Location
Monday, May 23, 2022, 12:00 AM - Thursday, May 22, 2025, 12:00 AM

Target Audience
Specialties - Allergy/Immunology, Anesthesiology, Bariatric Surgery, Cardiac Electrophysiology, Cardiac Surgery, Cardiovascular Disease, Colon and Rectal Surgery, Critical Care Medicine, Dermatology, Emergency Medicine, Endocrinology, Diabetes and Metabolism, Family Medicine, Gastroenterology, Geriatric Medicine, Gynecologic Oncology, Gynecology, Hematology, Hepatobiliary, Hepatology, Hospice and Palliative Medicine, Infectious Disease, Internal Medicine, Interventional Cardiology, Interventional Radiology, Medical Genetics and Genomics, Medical Oncology, Neonatology, Nephrology, Neurology, Neurosurgery, Nuclear Medicine, Obstetrics, Oncology, Ophthalmology, Orthopaedic Surgery, Orthopaedics, Other, Otolaryngology, Pain Medicine, Palliative Medicine, Pathology, Pediatric Gastroenterology, Pediatrics, Physical Medicine/ Rehabilitation, Plastic Surgery, Podiatric Surgery, Podiatry, Preventive Medicine, Psychiatry, Psychology , Pulmonology, Radiation Oncology, Radiology, Rheumatology, Sports Medicine, Surgery, Thoracic Surgery, Transplant, Urogynecology, Urology, Vascular Surgery

Overview

Pharmaceutical companies influence the therapeutic choices of physicians and other prescribers. Commercial influence on meetings and education also affects what health care providers (including prescribers, pharmacists, psychologists, and social workers) believe about both drugs and diseases. How Industry Promotion Affects Prescribing will discuss the ways in which industry influences medical information and prescribing behavior. Topics include how the pharmaceutical industry utilizes sales representatives, data mining, drug samples, Medical Science Liaisons, continuing medical education, and key opinion leaders to affect prescribing behavior. This module will also discuss effective strategies for limiting commercial influence over prescribing habits and emphasize the importance of practicing evidence-based prescribing.



Objectives
At the conclusion of this activity, participants will be able to:

  1. List three techniques used in pharmaceutical marketing.
  2. Describe how commercial strategies influence education for the healthcare team.
  3. Interpret the role of Medical Science Liaisons as part of marketing by industry.
  4. Discuss two persuasive techniques documented in social psychology.
  5. Identify two different strategies for limiting commercial influence in prescribing habits.
  6. Identify the roles and responsibilities of members of the healthcare team involved in the collaborative care of patients with conditions that may require treatment for chronic pain.
  7. Integrate a team-based approach in the care of patients with conditions that may require pain management.

Accreditation

In support of improving patient care, this activity has been planned and implemented by MedStar Health. MedStar Health is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team. 

Credits
AMA PRA Category 1 Credits™ Physician (1.00 hours), IPCE (1.00 hours), Non-Physician Member of the Healthcare Team (1.00 hours), Nurse - ANCC (1.00 hours), Pharmacist - ACPE (1.00 hours), Psychologist-APA (1.00 hours), Social Worker-ASWB (1.00 hours)